Media has been a very decisive factor in the current scenario in the automotive market. The exposure got by the various automotive manufacturers and the models are a good signal for the industry as well as the manufacturers. The launch of each new model the automotive scenario is celebrated by the media in a great way. Many media sources cover the automotive scenario deeply that affects the market greatly. The customers get to know the features offered by the various models and the launch of each model. Many radio programming and television programming that gives the audience a great insight of the happenings in the automotive segment. There are many automotive magazines available in the market that even offers the details of the test drives of the various new models and their comparisons with the existing models. The latest trend in the media dealing in the automotive segment is the automotive e-zines. They are the online magazines that offer the details of the new releases and the existing models in the automotive industry. They even offer videos of the test drives and the industry news with all the updates. There are many websites offering racing news and publications too. You can get many specialized jeep and SUV magazines too.